New Balance is offering a 20% discount on kit to everyone running for the Dementia Revolution this April. Shop at and use code NBDR20 at checkout to get your discount.*

Exchange miles for pints at The Runaway pub

Runners can now exchange hard-earned miles run and recorded on Strava for pints at New Balance’s marathon themed pub; The Runaway on London’s Charing Cross Road.

Current challenge:

Run a 10k between 5 and 18 April, get your exclusive Runaway badge and exchange your miles for pints.

While there, you can also join workout sessions in the pub’s basement gym and check out New Balance’s latest running gear.

Find out more about the challenge on Strava’s website.  

Thank you to our friends at New Balance for supporting the Dementia Revolution!

*Discount available until 30 April 2019. Only redeemable at Excludes Virgin Money London Marathon range, Made In and launch products. Please check product details for exclusions. Discount code can be used once per user and cannot be used alongside any other offer.

Dart board in The Runaway pub