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We’re calling on you to share your memories to help lead the charge towards a cure for dementia.

We’d like you to join us by posting one of your most treasured memories on your social media channels, using the hashtag #MemoryRelay. Whether it’s heart-warming, poignant, funny or even a little bit embarrassing – we want to hear about it!

Once you’ve shared your memory, pass the baton to someone else who would be interested by tagging them in your post, and make a £2 donation to the Dementia Revolution by texting MEMORY to 70099.

Texts are charged at £2 plus your standard network rate. 100% of your donation will go to the Dementia Revolution - a year-long campaign delivered by Alzheimer’s Society (296645) and Alzheimer’s Research UK (1077089 and SC042474) as Charity of the Year for Virgin Money and the 2019 Virgin Money London Marathon. For more information call 0300 111 5 222.

How to share your memory:

1. Copy and paste the following text:

I’ve joined the #MemoryRelay. Support the #DementiaRevolution, @VirginMoney’s Charity of the Year, by getting involved. Post one of your most treasured memories and make a £2 donation to the Dementia Revolution by texting MEMORY to 70099. Help lead the charge towards a cure for dementia. Texts are charged at £2 + your standard network rate. 100% of your donation will go to the Dementia Revolution - a year-long campaign delivered by Alzheimer’s Society (296645) and Alzheimer’s Research UK (1077089 and SC042474). For info visit https://dementiarevolution.org/

2. Attach your photo or video memory:

There are lots of different ways you can share your memory online! Here are a few ideas for inspiration:

  • Record yourself sharing your memory and post the clip on your social media channels.
  • Share an old picture and write on the post what it means to you.
  • Handwrite your memory and post a picture of it online.

Dementia affects people in many different ways, memory loss is one of the most common early symptoms. Many of you will know how devastating it is to see the memories of a loved one slip away, powerless to stop it. Through raising awareness that dementia is caused by diseases of the brain, and funding groundbreaking dementia research you will lead the charge towards a cure.