Dementia Revolution - Runner passing cheer point


Their inspirational efforts have helped to raise more than £3 million for the campaign which saw Alzheimer’s Society and Alzheimer's Research UK join forces to become the Charity of the Year for the 2019 Virgin Money London Marathon.

More than 800 volunteers also took to the streets of London to cheer our Revolutionaries along the iconic course and across the finishing line.

The funds raised from this special one-year campaign will be used to power groundbreaking research at the UK Dementia Research Institute (UK DRI), the most ambitious dementia research endeavour the UK has ever seen.

Dame Barbara Windsor, who was diagnosed with dementia in 2014, was one of many celebrities to throw their support behind the campaign. Barbara’s husband, Scott Mitchell, and several of Barbara’s former castmates who met on the EastEnders set ran for the Dementia Revolution using the team name ‘Barbara’s Revolutionaries’. Together, they have already raised an incredible £149,000.

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Running the Virgin Money London Marathon for the Dementia Revolution has given me an incredible opportunity to make a stand against dementia. In speaking out about mine and Barbara’s experience of dementia, I hope I have helped others to understand the condition and the importance of funding for research.


Other high-profile runners included social media icon Saffron Barker, Bake Off star Candice Brown, The Apprentice winner Mark Wright, and Secretary of State for Wales, Alun Cairns MP.

They ran alongside a wider team of Revolutionaries that included Harry Cullen, 63, and multi-marathon runner and retired Methodist Minister Malcolm Brookes, 78, who are both living with dementia; UK DRI scientists Dr Amanda Heslegrave and Dr Luke Whiley; and Big Ben runner Lukas Bates. Lukas attempted to set a world record as the faster runner dressed as a landmark building.

As well as raising vital funds for research, we used the Dementia Revolution as a platform to tackle unhelpful myths and overthrow outdated attitudes towards dementia. We’re grateful to the countless people who have shared their own personal experience of dementia to raise awareness of the condition, and our celebrity supporters who came together to create our myth-busting film which has already been watched thousands of times.

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Running the London Marathon has given me a purpose. It’s taken a long time, but it’s helped me feel like I’m coming out the other side and that there’s nothing stopping me. The day was tough, but an amazing atmosphere that made me so proud about what the Dementia Revolution has achieved for people with dementia like me.